About Us

Redgum was founded by people who'd worked inside charities and agencies — and saw the gap between what regular giving could achieve and what most programmes actually delivered. We built Redgum to close that gap. Today we partner with charities and agencies across Australia to run programmes that are ethical, high-performing, and built to last.

We believe great fundraising starts with great relationships — between fundraisers and donors, between Redgum and the charities we serve, and between our team and the causes we champion. Quality, compliance, and genuine care aren't just values on a wall. They're how we operate every day.

Meet our management team

Our leadership team brings together over 50 years of experience across charity management, agency operations, and fundraising strategy — on both sides of the industry.

Mike Ager

Mike Ager

Managing Director

Mike has spent over 20 years in regular giving fundraising, building deep expertise in back-end systems, data analytics, and programme performance. He leads Redgum's strategic direction and oversees the data infrastructure that keeps our charity partners informed in real time.

Joseph Letchford

Joseph Letchford

General Manager

Joe brings extensive experience in agency leadership and charity-driven sales operations. He oversees day-to-day programme management across Redgum's national network, with a focus on quality, compliance, and continuous improvement.

Daniel Acton

Daniel Acton

Director

With over two decades of fundraising experience spanning Australia, New Zealand, and Asia, Dan has built and scaled programmes of every size. His cross-market perspective shapes the way Redgum approaches campaign design and agency partnerships.

Cindy Harpur

Cindy Harpur

Operations Manager

Cindy has 17 years of experience in supporter care and charity operations, with a track record of managing high donor volumes without compromising on ethics or quality. She keeps Redgum's operational standards at the centre of everything we deliver.

Sydney

Redgum's national headquarters and operations hub. Our North Sydney office is home to our leadership team and coordinates campaigns, data, and partnerships across the country.

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Melbourne

One of our most active markets, with fundraising teams operating across the CBD and key suburban areas. Melbourne consistently delivers strong acquisition results for our charity partners.

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Adelaide/Perth

Redgum’s commitment to building with exceptional teams across Australia is reflected in our Adelaide and Perth offices.These cities are home to some of our fastest-growing teams delivering industry-leading results.

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Asia Pacific

Our campaigns operate across the Asia Pacific region with our Philippines office being one of our largest. We’re constantly seeking new opportunities to enhance value and support client growth while also offering our team exciting career prospects in vibrant new countries and markets.

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Find out what Redgum can do for your organisation.

Whether you're a charity looking to grow your regular giving programme or an agency seeking a stronger back-end partner — we'd love to talk.